About Matthew McLaughlin

Enterprise Account Executive, Enterprise Account Manager, Sales, Information Technology (SaaS, Cloud, AI, etc)

Matthew McLaughlin is a highly skilled sales professional with over 16 years of experience in the SaaS, cloud, and AI industries. Born on March 23, 1982, in Manassas, Virginia, he grew up driven by a passion for technology and innovation. After graduating high school, he pursued an Associate’s degree in Science at Northern Virginia Community College, completing it by 2003. His career has been a testament to his technical expertise, strategic mindset, and ability to drive growth across diverse industries. Matthew has consistently demonstrated excellence, establishing himself as a leader in the technology and sales sectors.

Starting a Career in Technology

McLaughlin began his professional career at Dito, LLC, a company specializing in Google Cloud solutions, as one of its first employees. His role as a Google Apps Technical & Implementation Specialist enabled him to seamlessly merge technical problem-solving with practical application, helping businesses adopt Google’s cloud-based platforms. This position marked the foundation of a career defined by technical acumen and client-focused solutions.

In 2009, Matthew's responsibilities expanded as he transitioned into a Google Apps Change Management & Training Specialist role. This position required designing and delivering training programs that empowered teams to maximize their use of Google’s tools. His ability to simplify and present complex technical concepts effectively earned him consistent praise from clients and colleagues. Through this role, he gained invaluable experience working with organizations of all sizes, including notable names like Netflix, Franklin Covey, and the City of Los Angeles.

Growth in Sales and Leadership

In 2014, McLaughlin's career pivoted toward sales when he became a Google Cloud Account Manager at Dito. Building on his technical expertise, he demonstrated exceptional business development and client engagement skills. His efforts from 2014 to 2017 were instrumental in expanding the company’s client base and increasing revenue.

By 2018, Matthew's contributions led to his promotion to Vice President of Sales. In this leadership role, he managed a team of 15 sales professionals, guiding them to achieve a remarkable 77% increase in customer acquisition within a year. His innovative strategies, mentorship, and focus on building strong client relationships enabled the company to secure high-profile clients like Etsy, DocuSign, and HubSpot. These accomplishments solidified his reputation as a dynamic leader and strategist.

Senior Account Executive at Dito

In 2020, Matthew McLaughlin transitioned to Senior Google Cloud Account Executive, focusing on strategic, high-value deals. This role required navigating lengthy sales cycles, managing complex negotiations, and addressing the needs of multiple stakeholders. One of his most notable achievements during this time was securing a $33 million five-year contract renewal with Compass Real Estate, the largest deal in the company’s history.

Between 2020 and 2024, Matthew's strategic contributions led to a 57% increase in Dito’s overall revenue. He established himself as a trusted client advisor by identifying growth opportunities, developing tailored solutions, and delivering exceptional results. His work with prominent organizations, including Shutterstock, AFL-CIO, and Campus Crusade for Christ, underscored his ability to consistently meet and exceed client expectations.

Key Skills and Professional Strengths

McLaughlin possesses a unique blend of technical expertise, sales acumen, and leadership skills. His professional strengths include:

Relationship building: Developing and maintaining trust-based relationships with clients and partners.

Sales expertise: Consistently exceeding sales targets and closing high-value deals.

Technical proficiency: Offering tailored recommendations leveraging his deep knowledge of Google Cloud and SaaS solutions.

Team leadership: Guiding teams with mentorship and fostering a culture of collaboration and growth.

Strategic thinking: Identifying opportunities and creating innovative solutions to achieve organizational goals.

Community Involvement

Giving back to the community is a core value for him. As a Manassas Host Lions Club member, Matthew took on leadership roles, including Vice President. He participated in impactful activities such as sight and hearing screenings, city cleanups, and fundraising initiatives.

After relocating to Raleigh, North Carolina, he became a volunteer at the Food Bank of Central & Eastern North Carolina. His involvement includes sorting and packing food to assist families in need. He hopes to involve his children in this outreach to instill the importance of community service.

Life Outside of Work

Family

McLaughlin is a dedicated father of four who prioritizes quality time with his children. Whether helping with homework, attending sports events, or riding bikes along the Raleigh Greenway, he cherishes every moment spent with his family. Activities like reading, playing hide-and-seek, and exploring local playgrounds highlight his commitment to being an active and present parent.

Outdoor Activities

In addition to his professional and family life, he enjoys outdoor activities such as golfing, cycling, and fishing. Golf, a passion since childhood, provides an opportunity to connect with friends and colleagues. Cycling allows him to stay active, while fishing offers a chance to unwind and enjoy nature.

Sports

Matthew is a lifelong sports enthusiast who supports the Washington Commanders and the Washington Nationals. Though he grew up a Washington Capitals fan, his son’s enthusiasm for the Carolina Hurricanes has sparked a newfound interest in the team.

Music

Music is another essential aspect of his life. McLaughlin enjoys attending concerts and is currently learning to play the guitar. His diverse musical tastes range from bands like The Grateful Dead and 311 to artists such as Bonnie Raitt and John Mayer, showcasing his appreciation for various genres.

Travel

Traveling has always been a passion, with visits to Paris, Amsterdam, Mexico, and numerous Caribbean islands. Domestically, he enjoys exploring California, blending work trips with personal adventures.

Cooking

Matthew enjoys experimenting with new recipes and often involves his children. From measuring ingredients to mixing and chopping, cooking has become a cherished family activity.

Matthew McLaughlin is a dedicated professional whose career in the SaaS and cloud industries has been marked by innovation, leadership, and results-driven strategies. Beyond his professional achievements, he is a devoted father, active community member, and passionate individual with diverse interests. McLaughlin continues to inspire others through his commitment to excellence in all aspects of life.